Analytics According to Captain Kirk

By Matt Bailey (Founder, SiteLogic)

In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis of the Red-Shirt Phenomenon in Star Trek.

*tee-hee*
And for years I have been laughed at for liking (ok, being a fan of) Star Trek. Just goes to show that it is useful for so much more than 'mere entertainment'!